I haven’t written or edited a onesheet in years — and it’s not something I particularly miss — but this one stands out.
I must also declare I haven’t heard the LP in question. However, a onesheet is supposed to make one curious. This onesheet makes me… well, the opposite.
(Additional disclosure: I used to work for Revolver USA, and one of my jobs was to send stuff like this back to the label, with a scrawled suggestion to rewrite…or, at least tone it down).
In a milieu that’s ordinarily dripping with lazy hyperbole, glib, empty rhetoric, and outright nonsense, the verbiage in this example is some of the most vacant claptrap I’ve witnessed in years.
Not sure what Spiritual Pajamas is thinking, here, but, apparently, this is the kind of approach that sells in Big Sur (and beyond) in 2022…most likely to people who’ve never heard Terry Riley’s A Rainbow In Curved Air.
It’s times like this when I’m especially happy I’m a gardener and landscaper, and not a marketing hack.
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